Marketing & Media

SOP 0: Marketing Overview — Channels and Tools

Purpose

Understand all marketing channels, tools, and asset locations so that any team member (or new hire) can quickly orient themselves on how Regenesis marketing operates.

Frequency

Reference document — review quarterly or when channels/tools change.

Owner

Florian (Marketing)

Maintainer

Wina

Time Needed

N/A (reference document)

Marketing Channels

1. Website

\[table-embed:1:1 Item | 1:2 Details | 2:1 Platform | 2:2 WordPress | 3:1 URL | 3:2 TBD (confirm with Florian) | 4:1 Managed by | 4:2 Development team (content updates may go through Florian) | 5:1 CMS Access | 5:2 TBD — who has login credentials? |\]

2\. Email Marketing

\[table-embed:1:1 Item | 1:2 Details | 2:1 Platform | 2:2 Mailchimp | 3:1 Subscriber sync | 3:2 Auto-synced FROM ClickUp via n8n automation — do NOT manually edit Mailchimp subscriber lists | 4:1 Unsubscribe sync | 4:2 Auto-syncs BACK to ClickUp via n8n workflow | 5:1 Templates | 5:2 TBD — confirm with Florian if brand templates exist | 6:1 Cross-reference | 6:2 See Marketing & Media SOP 3 (Email Campaign Management) |\]

3\. Social Media

\[table-embed:1:1 Platform | 1:2 Status | 1:3 Handle | 1:4 Posting Frequency | 2:1 Instagram | 2:2 TBD | 2:3 TBD | 2:4 TBD | 3:1 LinkedIn | 3:2 TBD | 3:3 TBD | 3:4 TBD | 4:1 Facebook | 4:2 TBD | 4:3 TBD | 4:4 TBD | 5:1 Other | 5:2 TBD — confirm with Florian which platforms are active | 5:3 | 5:4 |\]

4\. Other Channels

\[table-embed:1:1 Channel | 1:2 Details | 2:1 PR / Press | 2:2 TBD — any media relationships or press contacts? | 3:1 Events | 3:2 TBD — does Regenesis attend or sponsor events? | 4:1 Partnerships | 4:2 TBD — co-marketing with any partners? |\]

Asset Storage Locations

\[table-embed:1:1 Asset Type | 1:2 Location | 2:1 Marketing strategy documents | 2:2 Google Drive: 09-Marketing | 3:1 Photos, videos, design files | 3:2 Google Drive: 12-Media & Assets | 4:1 Brand guidelines | 4:2 TBD — confirm with Florian (likely in 09-Marketing or 12-Media) | 5:1 Logo files | 5:2 TBD — confirm with Florian | 6:1 Copywriting / messaging docs | 6:2 TBD |\]

Key Tools

\[table-embed:1:1 Tool | 1:2 Purpose | 1:3 Access | 2:1 WordPress | 2:2 Website CMS | 2:3 Dev team + Florian | 3:1 Mailchimp | 3:2 Email campaigns | 3:3 Florian | 4:1 ClickUp | 4:2 CRM and lead tracking (syncs to Mailchimp) | 4:3 Team | 5:1 n8n | 5:2 Automation (ClickUp <-> Mailchimp sync) | 5:3 Barrie/Admin | 6:1 Google Drive | 6:2 Asset storage | 6:3 Team | 7:1 Canva / Adobe | 7:2 Design tools (TBD — confirm with Florian) | 7:3 Florian |\]

Cross-References

Marketing & Media SOP 1 — Social Media Content Posting

Marketing & Media SOP 2 — Content Approval Process

Marketing & Media SOP 3 — Email Campaign Management

Marketing & Media SOP 4 — Brand Assets and Media Library

Sales SOP 4 — Email Campaigns (sales-specific email workflows)

TBD Items

\[table-embed:1:1 Item | 1:2 Who Needs to Confirm | 2:1 Website URL and CMS access credentials | 2:2 Florian | 3:1 Active social media platforms and handles | 3:2 Florian | 4:1 Brand guidelines document location | 4:2 Florian | 5:1 Design tools used (Canva, Adobe, other?) | 5:2 Florian | 6:1 PR/press contacts or media relationships | 6:2 Florian | 7:1 Event participation (past or planned) | 7:2 Florian | 8:1 Content calendar tool (Google Sheets? Notion? ClickUp?) | 8:2 Florian |\]

Done When

New team member can list all active marketing channels after reading this document

All TBD items have been confirmed and filled in by Florian

Asset locations are verified and accessible

Tool access has been confirmed for all relevant team members

Can't find an asset: Check both Drive 09-Marketing and 12-Media. If still missing, ask Florian

Mailchimp subscriber list looks wrong: Do NOT edit Mailchimp directly. Check the n8n sync workflow first — the source of truth is ClickUp

Website needs a content update: Contact the dev team or Florian — do not edit WordPress directly unless you have explicit permission

Social media login not working: Contact Florian for credential recovery. Change password and update in shared password manager

SOP 1: Social Media Content Posting

Purpose

Create and publish social media content consistently across all active platforms, maintaining brand voice and engagement standards.

Frequency

Ongoing — per the content calendar schedule (TBD — confirm with Florian).

Owner

Florian (Marketing)

Maintainer

Wina

Time Needed

~1-2 hours per post (content creation + approval + publishing + engagement)

Steps

1. Plan Content (Weekly/Bi-Weekly)

Review the content calendar — check what is scheduled for the coming 2 weeks

Content calendar location: TBD (confirm with Florian — Google Sheets? ClickUp? Other tool?)

Identify content themes for the period:

Product features and benefits

Behind-the-scenes (manufacturing, R&D, team)

Customer stories and testimonials

Wellness/health education (aligned with pod benefits)

Company milestones and news

Check upcoming events or launches that need promotional content

Fill gaps in the calendar — ensure consistent posting frequency per platform

1. Create Content

Write the copy:

Match the brand voice (TBD — confirm brand voice guidelines with Florian)

Keep it concise — platform-appropriate length

Include a clear call-to-action where appropriate

Avoid jargon — write for the target audience, not internal team

Source or create visuals:

Check Google Drive 12-Media & Assets for existing photos/videos

Create new graphics using design tools (TBD — Canva? Adobe?)

Ensure visuals meet platform size requirements

Use only approved brand assets (see SOP 4 — Brand Assets)

Add hashtags:

Use the approved hashtag strategy (TBD — confirm with Florian)

Mix branded hashtags with relevant industry/wellness hashtags

Platform-appropriate number (Instagram: 10-15, LinkedIn: 3-5, Facebook: 1-3)

1. Get Approval

Submit content for review — follow Marketing & Media SOP 2 (Content Approval Process)

Standard content: Florian reviews and approves

Content mentioning pricing, partnerships, or investor-facing claims: Justin must approve

Make requested revisions and resubmit if needed

1. Publish

Schedule or publish the content on the target platform(s)

Verify the post is live — check it displays correctly (images, links, formatting)

Cross-post to other platforms if the content is platform-agnostic (adjust formatting per platform)

1. Engage

Monitor comments and DMs within 24 hours of posting

Respond to genuine engagement — answer questions, thank commenters, acknowledge feedback

Flag negative comments or complaints to Florian immediately — do not respond to complaints publicly without guidance

Do NOT delete negative comments unless they are spam, abusive, or violate platform policies

1. Track Performance

Record post performance after 48-72 hours:

Impressions/reach

Engagement (likes, comments, shares)

Link clicks (if applicable)

New followers gained

Note what worked well and what didn't — feed insights back into content planning

Cross-References

Marketing & Media SOP 0 — Marketing Overview (channel list and tools)

Marketing & Media SOP 2 — Content Approval Process (mandatory before publishing)

Marketing & Media SOP 4 — Brand Assets and Media Library (approved visuals and guidelines)

TBD Items

\[table-embed:1:1 Item | 1:2 Who Needs to Confirm | 2:1 Content calendar tool and location | 2:2 Florian | 3:1 Posting frequency per platform | 3:2 Florian | 4:1 Brand voice guidelines document | 4:2 Florian | 5:1 Approved hashtag strategy | 5:2 Florian | 6:1 Design tool for creating visuals | 6:2 Florian | 7:1 Social media scheduling tool (if any — Hootsuite, Buffer, Later?) | 7:2 Florian | 8:1 Performance tracking method (spreadsheet? built-in analytics? tool?) | 8:2 Florian | 9:1 Who handles engagement on weekends/holidays? | 9:2 Florian |\]

Done When

Content created with appropriate copy, visuals, and hashtags

Approval obtained per SOP 2 (Content Approval Process)

Post published and verified on target platform(s)

Comments and DMs monitored and responded to within 24 hours

Performance recorded after 48-72 hours

Post goes live with an error (typo, wrong image, broken link): Edit or delete and repost immediately. If significant (wrong pricing, incorrect claim), notify Florian before taking action

Negative engagement or backlash: Do not respond publicly without Florian's guidance. Screenshot everything. Report to Florian immediately

Account locked or hacked: Contact Florian and Justin immediately. Attempt account recovery through platform support. Document the incident

Content approval delayed past the scheduled posting date: Reschedule the post. Do NOT publish without approval. Notify Florian of the delay

Low engagement on a post: Do not panic — analyze why (timing? content type? visuals?). Adjust strategy for next posts. Consider boosting the post with paid promotion if appropriate (confirm budget with Florian)

SOP 2: Content Approval Process

Purpose

Ensure all published content — social media, email, website, press — is reviewed for brand consistency, factual accuracy, and appropriate tone before going live.

Frequency

Every piece of content before publication.

Owner

Florian (Marketing), Justin (CEO — for escalated content)

Maintainer

Wina

Time Needed

Standard review: 15-30 minutes

Turnaround: 48 hours for standard content, 24 hours for time-sensitive

Steps

1. Content Creator Prepares Submission

Prepare the complete content package:

Final copy/text (not a rough draft — this should be publish-ready)

All visuals (images, graphics, video thumbnails)

Platform(s) where it will be published

Scheduled publish date/time

Any links included in the content

Self-check before submitting:

Spelling and grammar checked

Brand voice consistent (per brand guidelines)

All claims are factually accurate and verifiable

Visuals use approved brand assets (see SOP 4)

Links are working and point to correct destinations

No confidential or internal-only information included

1. Submit for Review

Submit to Florian via the agreed channel:

Method: TBD (confirm with Florian — ClickUp task? Email? Shared Drive folder? Slack?)

Include all materials from step 1

Note the urgency level: Standard (48h turnaround) or Time-Sensitive (24h turnaround)

1. Florian Reviews

Florian checks the content for:

Brand voice and tone consistency

Visual quality and brand alignment

Factual accuracy of product claims

Appropriate messaging for the target audience

No typos, grammatical errors, or formatting issues

Compliance with platform-specific rules (character limits, image sizes)

Florian decision:

Approved — content can be published as-is

Revisions needed — specific feedback provided, creator revises and resubmits

Escalate to Justin — content requires CEO approval (see step 6)

1. Justin Approval (When Required)

Content MUST be escalated to Justin if it mentions:

Pricing (product pricing, subscription costs, promotional offers)

Partnerships (named partners, co-branding, collaboration announcements)

Investor-facing claims (funding, valuation, growth metrics)

Legal or regulatory statements

Press releases or media statements

Competitive comparisons

Florian submits to Justin with context on why CEO approval is needed

Justin reviews and responds within 24 hours

If Justin requests changes: Florian communicates back to the creator

1. Final Approval and Publish

Once approved (by Florian, or Florian + Justin):

Creator receives explicit approval confirmation

Content is cleared for publication

Creator publishes per SOP 1 (Social Media) or SOP 3 (Email Campaigns)

Record the approval — keep a trail showing who approved what and when

Approval Matrix

\[table-embed:1:1 Content Type | 1:2 Florian Approval | 1:3 Justin Approval | 2:1 Standard social media post | 2:2 Required | 2:3 Not required | 3:1 Blog/article | 3:2 Required | 3:3 Not required | 4:1 Email campaign | 4:2 Required | 4:3 Not required | 5:1 Content mentioning pricing | 5:2 Required | 5:3 Required | 6:1 Partnership announcement | 6:2 Required | 6:3 Required | 7:1 Investor-facing content | 7:2 Required | 7:3 Required | 8:1 Press release / media statement | 8:2 Required | 8:3 Required | 9:1 Website copy changes | 9:2 Required | 9:3 Case-by-case |\]

Cross-References

Marketing & Media SOP 0 — Marketing Overview (channels and tools)

Marketing & Media SOP 1 — Social Media Content Posting (publishing after approval)

Marketing & Media SOP 3 — Email Campaign Management (email content approval)

Marketing & Media SOP 4 — Brand Assets and Media Library (approved assets for content)

TBD Items

\[table-embed:1:1 Item | 1:2 Who Needs to Confirm | 2:1 Preferred submission channel (ClickUp? Email? Drive folder?) | 2:2 Florian | 3:1 Does a brand voice/tone guide document exist? | 3:2 Florian | 4:1 Justin's preferred method for receiving escalated content | 4:2 Justin | 5:1 Approval tracking method (spreadsheet? ClickUp custom field? comments?) | 5:2 Florian |\]

Done When

Content submitted with all required materials (text, visuals, platform, date)

Self-check completed by creator before submission

Florian has reviewed and either approved, requested revisions, or escalated

If escalated: Justin has reviewed and approved

Creator has received explicit approval confirmation

Approval trail is documented

Florian doesn't respond within 48 hours (standard) or 24 hours (time-sensitive): Send a follow-up reminder. If still no response within 12 more hours, escalate to Justin

Creator publishes without approval: Take the content down immediately. Review what was published. Get retroactive approval or revise and republish. This is a process violation — discuss with Florian to prevent recurrence

Justin is unavailable for escalated content: Wait. Do NOT publish content requiring CEO approval without it. If truly urgent, Tav can provide interim approval with the understanding Justin will review retroactively

Disagreement on content direction: Florian's decision is final for standard content. For escalated content, Justin's decision is final. Document the rationale

Content needs last-minute changes after approval: If minor (typo fix), Florian can re-approve quickly. If substantial (different messaging), go through the full approval process again

SOP 3: Email Campaign Management

Purpose

Create, send, and track email campaigns via Mailchimp, ensuring GDPR compliance, proper list management, and performance tracking.

Frequency

As needed per marketing calendar — typically 1-4 campaigns per month (TBD — confirm with Florian).

Owner

Florian (Marketing)

Maintainer

Wina

Time Needed

~2-3 hours per campaign (creation + testing + sending + tracking)

Steps

Phase 1: Planning

Identify the campaign purpose:

Product announcement

Newsletter/update

Event invitation

Educational content

Promotional offer

Select the target audience:

Use existing Mailchimp segments/lists

CRITICAL: Subscriber lists are auto-synced from ClickUp via n8n — do NOT manually add or remove subscribers in Mailchimp

If you need a new segment, request it from Barrie/Admin who manages the n8n automation

Confirm the campaign aligns with the content calendar

Phase 2: Content Creation

Choose or create a template:

Use an existing Mailchimp brand template (TBD — confirm with Florian if these exist)

If creating a new template, ensure it follows brand guidelines (SOP 4)

Write the email content:

Subject line: clear, compelling, under 60 characters

Preview text: complement the subject line, under 90 characters

Body: concise, scannable, with clear call-to-action

Use approved brand assets for images (SOP 4)

Add tracking:

UTM parameters on all links (for Google Analytics tracking)

Mailchimp click tracking enabled

Get content approval — follow Marketing & Media SOP 2 (Content Approval Process)

Phase 3: Testing

Send a test email to:

Yourself (verify formatting, links, images)

Florian (final check)

At least one person on mobile (verify mobile rendering)

Check the following:

Subject line and preview text display correctly

All images load (no broken images)

All links work and point to correct destinations

Unsubscribe link is present and functional

Email renders correctly on desktop AND mobile

No placeholder text remaining

Sender name and reply-to address are correct

Phase 4: Sending

Final pre-send checklist:

Correct audience/segment selected

Send date/time is optimal for the audience (TBD — confirm best times with Florian)

Content has been approved (SOP 2)

Test email verified

Schedule or send the campaign

Verify the campaign is sent — check Mailchimp dashboard for delivery confirmation

Phase 5: GDPR and Compliance

Consent requirements:

Only email contacts who have explicitly opted in

Opt-in status is managed in ClickUp and synced via n8n — trust the automation

Every email MUST include a working unsubscribe link

Unsubscribe requests are automatically synced back to ClickUp via n8n workflow

Data handling:

Do NOT export subscriber data from Mailchimp for use outside the platform

Do NOT share subscriber lists with third parties

If a contact requests data deletion, escalate to Barrie/Admin

Phase 6: Performance Tracking

Track performance 48-72 hours after sending:

Open rate — industry average ~20-25%. Below 15% = investigate subject line/timing

Click rate — industry average ~2-3%. Below 1% = investigate content/CTA

Unsubscribe rate — should be below 0.5%. Above 1% = investigate content relevance

Bounce rate — should be below 2%. Above 5% = list quality issue, contact Admin

Record performance in the campaign tracking document (TBD — confirm location with Florian)

Document learnings — what worked, what didn't, how to improve next campaign

Cross-References

Marketing & Media SOP 0 — Marketing Overview (tool list and access)

Marketing & Media SOP 2 — Content Approval Process (required before sending)

Marketing & Media SOP 4 — Brand Assets and Media Library (email visuals)

Sales SOP 4 — Email Campaigns (sales-specific campaigns — coordinate to avoid overlapping sends)

TBD Items

\[table-embed:1:1 Item | 1:2 Who Needs to Confirm | 2:1 Campaign frequency (how many per month?) | 2:2 Florian | 3:1 Mailchimp brand templates — do they exist? | 3:2 Florian | 4:1 Optimal send times for the audience | 4:2 Florian | 5:1 Campaign performance tracking document location | 5:2 Florian | 6:1 UTM parameter naming convention | 6:2 Florian | 7:1 Who manages Mailchimp account credentials? | 7:2 Florian | 8:1 n8n sync workflow details for new team members | 8:2 Barrie |\]

Done When

Campaign purpose and audience defined

Content created, approved (SOP 2), and loaded into Mailchimp

Test email sent and verified (desktop + mobile)

Correct audience selected, no manual list edits made

Campaign sent/scheduled successfully

Performance tracked at 48-72 hours post-send

Learnings documented for future campaigns

Sent to the wrong audience: Contact Barrie/Admin immediately. Assess the impact. If sensitive content was sent to the wrong group, prepare a correction/apology email

High bounce rate (>5%): Do NOT resend. Contact Admin to investigate list quality. The n8n sync may have an issue

Unsubscribe rate spikes (>1%): Review the content — was it relevant to the audience? Too frequent? Adjust strategy for next campaign

Email renders badly on mobile: Pull the campaign if possible. Fix the template and resend. Always test mobile BEFORE sending

Mailchimp subscriber count differs from ClickUp: Do NOT manually fix Mailchimp. Report to Barrie/Admin — the n8n sync is the source of truth

Link in email is broken: Send a correction email as soon as possible with the correct link. Apologize briefly

GDPR complaint received: Escalate to Justin and Barrie immediately. Do not respond to the complainant without legal guidance

SOP 4: Brand Assets and Media Library

Purpose

Know where to find, how to use, and how to manage Regenesis brand assets — logos, photography, video, design files, and brand guidelines.

Frequency

Reference document — review quarterly or when brand assets are updated.

Owner

Florian (Marketing)

Maintainer

Wina

Time Needed

N/A (reference document). Asset retrieval: 5-10 minutes.

Asset Locations

Primary Storage

\[table-embed:1:1 Asset Type | 1:2 Location | 1:3 Notes | 2:1 Marketing strategy docs | 2:2 Google Drive: 09-Marketing | 2:3 Plans, research, analytics reports | 3:1 Photos and video | 3:2 Google Drive: 12-Media & Assets | 3:3 Product photography, lifestyle shots, event photos, video content | 4:1 Design files | 4:2 Google Drive: 12-Media & Assets | 4:3 Source files (PSD, AI, Figma — TBD confirm with Florian) | 5:1 Logo files | 5:2 TBD — confirm with Florian | 5:3 All approved logo variants | 6:1 Brand guidelines | 6:2 TBD — confirm with Florian | 6:3 Colors, typography, voice, usage rules |\]

Folder Structure (Recommended)

12-Media & Assets/

Logos/

Primary/

Secondary/

Icon-only/

Black-and-white/

Photography/

Product/

Lifestyle/

Team/

Events/

Video/

Product-demos/

Testimonials/

Social-media-clips/

Design-files/

Social-media-templates/

Email-templates/

Print-materials/

Brand-guidelines/

Brand-guide.pdf

Color-palette.png

Typography-reference.pdf

Note: This is a recommended structure. Confirm with Florian if the current structure differs.

Brand Guidelines

Logo Usage

\[table-embed:1:1 Rule | 1:2 Details | 2:1 Minimum size | 2:2 TBD — confirm with Florian (typically ~30px height for digital, ~15mm for print) | 3:1 Clear space | 3:2 TBD — maintain minimum padding around logo | 4:1 Approved backgrounds | 4:2 TBD — which colors/backgrounds can the logo appear on? | 5:1 Never do | 5:2 Stretch, rotate, change colors, add effects, place on busy backgrounds without overlay |\]

Color Palette

\[table-embed:1:1 Color | 1:2 Hex Code | 1:3 Usage | 2:1 Primary | 2:2 TBD | 2:3 Main brand color | 3:1 Secondary | 3:2 TBD | 3:3 Accent color | 4:1 Neutral | 4:2 TBD | 4:3 Text, backgrounds | 5:1 Additional | 5:2 TBD | 5:3 |\]

Confirm all color codes with Florian.

Typography

\[table-embed:1:1 Use | 1:2 Font | 1:3 Weight | 2:1 Headlines | 2:2 TBD | 2:3 TBD | 3:1 Body text | 3:2 TBD | 3:3 TBD | 4:1 Captions | 4:2 TBD | 4:3 TBD |\]

Confirm all typography choices with Florian.

Steps: Finding and Using Assets

1. Finding an Asset

Identify what you need — logo, photo, video, template, etc.

Check Google Drive 12-Media & Assets first — browse the relevant subfolder

If not found: Check Google Drive 09-Marketing for strategy-related materials

If still not found: Ask Florian — the asset may need to be created

1. Using an Asset

Check that the asset is approved — only use final/approved versions (not drafts)

Follow brand guidelines for placement, sizing, and color

For external use (partner materials, press kits, investor decks):

Only use high-resolution, approved assets

Include brand guidelines for the partner/journalist

Get Florian's approval before sharing externally

1. Adding New Assets

Upload new assets to the correct subfolder in 12-Media & Assets

Name files descriptively: regenesis-pod-lifestyle-beach-2026-01.jpg not IMG\_4523.jpg

Mark draft vs final — drafts go in a /drafts subfolder, finals in the main folder

Notify Florian when new assets are added so they can be reviewed and approved

1. Retiring Old Assets

Do NOT delete old assets — move them to an /archive subfolder

Update any content that references retired assets

Notify the team when assets are retired so they stop using them

External Use Rules

\[table-embed:1:1 Scenario | 1:2 Rule | 2:1 Partner co-branded materials | 2:2 Must use approved logo + partner's logo. Florian approves layout | 3:1 Press kit / media requests | 3:2 Provide high-res approved assets only. Include usage guidelines | 4:1 Investor presentations | 4:2 Use latest approved product images. Justin approves final deck | 5:1 Event materials (booth, banners) | 5:2 Florian coordinates with print vendor. Use vector formats | 6:1 Third-party website feature | 6:2 Provide approved assets + brand guide. Review published result |\]

Cross-References

Marketing & Media SOP 0 — Marketing Overview (all channels and tools)

Marketing & Media SOP 1 — Social Media Content Posting (using assets in social posts)

Marketing & Media SOP 2 — Content Approval Process (approving new assets)

Marketing & Media SOP 3 — Email Campaign Management (using assets in emails)

TBD Items

\[table-embed:1:1 Item | 1:2 Who Needs to Confirm | 2:1 Logo file location and all approved variants | 2:2 Florian | 3:1 Brand guidelines document (does it exist? where?) | 3:2 Florian | 4:1 Primary and secondary brand colors (hex codes) | 4:2 Florian | 5:1 Brand typography (fonts and weights) | 5:2 Florian | 6:1 Design file formats in use (Figma? Adobe? Canva?) | 6:2 Florian | 7:1 Current folder structure in 12-Media & Assets | 7:2 Florian | 8:1 Minimum logo size and clear space rules | 8:2 Florian | 9:1 Approved logo background colors | 9:2 Florian | 10:1 Press kit — does one exist? | 10:2 Florian |\]

Done When

All TBD items confirmed with Florian and filled in

Asset locations are verified and accessible to the team

Brand guidelines document exists and is linked

Logo usage rules are clear and documented

Color palette and typography are documented with specific values

File naming convention is understood by all content creators

Archive process for retired assets is in place

Can't find a specific asset: Check both 09-Marketing and 12-Media. Ask Florian. If the asset doesn't exist, create a request for it

Found multiple versions of the same asset: Check modification dates. Use the most recent file in the main folder (not /drafts or /archive). Confirm with Florian if unsure which is the approved version

Partner used the logo incorrectly: Contact the partner with correct guidelines. Provide approved files. Florian follows up to verify correction

Brand colors look different in print vs digital: This is normal (RGB vs CMYK). Ensure print materials use CMYK values. Confirm CMYK values with Florian

Someone uploaded assets to the wrong folder: Move them to the correct location. Update the file name if needed. Notify the uploader of the correct process